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Monday, March 1, 2010

The Most Important Tool in Internet Marketing

I have been marketing only a short time and in that short time have found great success. When I first started I noticed the many tools that were in the back office of the opportunity that I joined, I also learned of the many tools available to help me along my way to success. There was one tool however, that most of us forget that we already came equipped with...and that is YOU.  Before I came to find success online I was in the Life Insurance sales industry. With only one product to sell, life insurance, I found I truly had to sell myself to my prospect. Me, I had to sell me. Many online you will find search out through forum after forum, blog after blog, looking and searching for the latest tool or platform from which to gain more and more traffic. All of this is understood and even I use the tools given to me to market my unique product, but what I believe has helped me use these tools most effectively was my own interesting self. Simply being you is the most effective tool you have in your arsenal.  Who are you? What are your hobbies? What are you favorite books, movies and music? You are the most effective tool you have! Social marketing is very big right now and only getting bigger. You are attracting prospects through your personal likes and even dislikes. You are marketing you when it comes to the Internet, and it is true that people buy from people more often than they buy from companies. I may not be worth millions, I may not have made thousands in a single day, but being me and using those friendly attributes has been my biggest tool for success on the Internet and I work from home.
So here is a great tip for the tool that is you in Internet marketing...be YOU. Smile through your websites, answers to questions in a Forum, on the video you make...smile and be you. Not everyone is going to sign up or buy your product, as a matter of fact, some people will downright not like you, but to each their own, you can't sell them all, just some and that could be enough.  David J. Boozer is a successful Internet Marketer and business owner. Through proven training and mentoring he has taken his unique personality and created success in not only his business, but the others who have joined his unique Internet opportunity. To learn more about this opportunity and David please contact him at: http://www.familyunlimitedopp.com/proven

Start a Web Site For a Business 

In our world today, if a business does not have an Internet presence it is losing ground rapidly to an increasingly sophisticated marketplace.  The paradigm has shifted and the more traditional ways of doing business are quickly fading off the radar of consumers. Ignoring or abhorring technology equates to being left behind in the parking lot while those doing business online have already left the terminal.  The future is all about what the world wide web brings to the table in terms of competing in the free market. The old methods of advertising are fading fast. Customers prefer the convenience of online shopping to the ever increasing hassle and expense of traveling to a brick and mortar business location.  The number of prospective customers in the immediate area around a business location pales in comparison to the shopping audience online. The web numbers are exponentially larger.  To be off line in today's world of commerce is to be guaranteed that a business will fall behind the curve and only fade back even further as time passes.
The web offers marketing, sales, service, information and communication opportunities that heretofore have simply not existed. The future promises even more of the same with an even greater emphasis on speed and convenience.

So if you have a company that is not on the Internet, now is the time to catch the wave of the future. Without it the competition will become even tougher. With it, a business can grow and prosper in ways not otherwise possible.  The options available to build a web site and create an online presence basically boil down to two possibilities. First, hire it done. Second, do it yourself. Consider the pros and cons of both.  Paying a service has clear pluses. Find the right provider and you get instant expertise and a polished finished product. The downsides are obvious. Hire the wrong provider and, as is the case with anything else, you will not get anything that is anywhere near your money's worth.  In either case, it will cost a bundle and unless you can deal with the inevitable glitches and break downs in house, the ongoing expenses can be quite high.
More significantly, you can easily become dependent on that outside resource which may or may not be reliable, dependable or, for that matter, even remain in business. Under such conditions, when your supplier fails, you fail.  The do it yourself option keeps you in the self reliant category and keeps your expenses down at a minimum level. Thus when something needs to be done it can be attended to quickly and inexpensively.
On the other hand, if you do not, as is the case with most folks, have any expertise on web site design, creation and maintenance, it will require some time and focus to get there. In other words, you will have to learn how to do the required tasks yourself.

That can become problematic in terms of finding the right provider that teaches the basics and also supplies the resources necessary to get the job done. All along doing so in an easy to understand manner and at minimal cost.  When going this route, look for an established resource that is available online, provides all of the support required to get your questions answered, includes access to others doing the same work so that best practices can be shared, has web hosting, provides a user friendly step by step web site builder, has links to the most helpful Internet sites for add ons and can provide testimonials as well as examples of actual, functioning successful operations.  At the end of the day, do what works best in your setting. There are plenty of people for hire who can do the work for you. But if you are independent minded and prefer to be self reliant, an example of an excellent learning resource is linked below. Click on that link and see what you think.
But most importantly, do not get left behind. Start a web site for your business now. The longer you delay, the more you fall behind the curve. See you online.
BUILD A WEB PRESENCE
I am a career entrepreneur currently involved in starting a franchising business, running a nonprofit, taking occasional contract assignments and building a work from home online business. Thank goodness we live in a country featuring individual liberty and free market capitalism. START A BUSINESS

Wednesday, February 17, 2010

Get Paid Today - The Advantage Over MLM'

In our series, we have discussed how multi level marketing has gone from a profitable home based business for many, to a chaotic world of high turnover and low return. We have talked about how the concept of Get Paid Today (GPT) and Top Tier direct sales is rapidly replacing the tired MLM business model. You may be wondering exactly what GPT is and why it is so much different than multi level marketing. The primary difference is the focus. GPT distributors focus on selling a product and building a relationship with their customers, rather than building their down line.  This brings repeat business that can be cultivated. Top tier products attract a higher caliber of network marketers. They are often experienced professionals who expect to pay a higher price for larger returns. Why spend twelve or fourteen hours a day to generate leads and increase traffic for a few dollars, when you can focus on a few specific leads and bring in thousands of dollars in a fraction of the time. This is what Get Paid Today brings to the table. Direct selling works predominantly through viral marketing. People who are enthusiastic about a product are willing to share their experience.
Personal recommendations are trusted more than advertisements. Couple this with high quality, high return products and what you get is a new network marketing concept that allows you to see profit after every sale, in other words, Get Paid Today. Legitimate companies do not promise that you will get rich quick, or that you need to provide a list of friends and family members that you intend to recruit. There is no requirement to build a network for residual income. What you do get for your investment is a package that has been developed to help you promote the product.

There are marketing materials and a support staff to guide you along the way. The Get Paid Today business model uses professional marketing systems that have been created using attraction marketing techniques. This means that it targets the type of clients that are a good match for this type of business. A few qualified, quality partners are all you need to create the type of income promised by the MLM's, but was never quite fulfilled. Do some research to find the type of company you can believe in and that has a strong foundation and you can begin truly enjoying your work and be financially secure for years to come.  For additional information on a get paid today business model and top tier direct sales please click here http://www.financialfreedomleaders.com/?t=ez7e Get to know me at http://www.michaelefriedman.com

How to Market a Business 

With today's tough economic times, a company or a corporation may not have that much disposable resource to spend on marketing campaigns. If you are a start up company or if you are the only person financing the business, then it will be stretching your budget too much to spend on very expensive brochures, advertisements and the like. Here are some ways on how to market a business on a shoestring budget.
You always have to remember that you should keep it very simple because you don't have too much money to waste on marketing campaigns that might lead to nothing. In creating a marketing plan, you should define what your target market is so that you will know what avenues that you will use to market your product. However, the most popular tool today is to use the internet as a way of marketing your product because there are probably millions of people just waiting for that perfect product that will change their lives.  One of the most essential things that you need to do is to develop a marketing message and obviously a hook, to make people buy your product. Though the internet is one of the best ways on how to market a business, you should also do some offline work to be able to be more visible in your target market. Of course, one of the main things to remember is that you need to network with different types of people and build relationships with that is based on trust and credibility.

Having an internet website will do wonders for your business because basically of the sheer number of people going online. However, a lot of people have gone bust because of an over reliance on their website. A website of business or a company should be appealing to the customer and you should create some sort of gimmick that will make your customers come back again and again. The more traffic that you generate in your website, the profit you will get.   This is one of the principles of how to a market a business. You target a keyword, which is generally called a niche, should be something that people are actually using when searching the internet. It should be very specific. You can research your keyword or you can research on niche markets on a lot of software in the market right now that will help you develop a solid niche. To learn more about marketing online for free Click Here. Or to see how Troy Pryczek can mentor you to market online, and to claim you're FREE! Internet marketing Boot Camp visit http://www.BecomeAnOnlineGuru.com

Sunday, February 7, 2010

Internet Marketing Techniques For 2010 - Seven Tips to Make This 'Your Year' and Be a Success Online

2009 was the year of the slap for many online marketers. Many internet marketing tactics developed over several years have been swept away as this decade draws to a close. Shady marketing practices have been replaced with a new ethos of integrity and transparency. Gone are the days of 'black hat' marketing and 'Get Rich Quick' scams.  We saw Google and the FTC lay down new rules which have changed many of the ways you can effectively market your business online. Social media and marketing sites such as twitter, Facebook, Squidoo and even EzineArticles have also followed suit and are tightening the rules for 2010 in an effort to remove spammers and increase the quality of their content.  The downside is that many genuine internet marketers with nothing but the best intentions, were affected by the changes and had their accounts disabled and their incomes slashed.  For 2010 there is no alternative but to understand the changes and work with them in order to make this new year 'Your Year' for success. Here are seven super tips to get you started.
1. PPC Campaign Makeover  PPC Campaigns were drastically affected.  Forget outlandish claims of earning $600,000.00 in less than 6 days with a turn key marketing solution! In 2010 your claims and testimonials for your products or services must reflect real results that an average buyer can expect.  Secondly PPC campaigns can no longer link to a cookie cutter affiliate capture page. You will need to create your own capture page or at least modify and personalise company pages.
2. Genuine Content Will Be King  2010 will be the year of authenticity and transparency, people want to know who you are. Your site will do well to be not only to be professional but also personalised and content rich.
3. Key Words Will Be Listed In Real Time  Previously key words used in your articles or on your website were listed historically because it took time for them to be indexed by the search bots. 2010 will see Google and Bing include real time key words from social media sites such as twitter and Facebook.  This means you will have the power to target your audience instantly with key word rich tweets and facebook updates. You will be able to harness the power of new trends and reach your audience rapidly.
4. Video Marketing will be Huge for SEO  Video marketing has become increasingly popular and this trend will continue in 2010. In fact get your head around making video content quickly as it can present you in both a personal and professional way and enhances your SEO. Free video editing software is readily available. Also 2010 will also see an increase in video marketing to mobile cell phones so have a peek at this.
5. Build Your List If you've been ignoring your list building then stop procrastinating and get serious for 2010. Sign up with an auto responder such as Aweber and create an email series to send to your subscribers. List building is an easy and essential marketing tool. Emails are a super effective way to build and maintain your relationship with your subscribers. Subscribers can get to know and trust you. Following this they will trust your recommendations and buy from you.
6. Get Blogging Real time key word listing in 2010, through both Google and Bing, indicates that blogging will continue to explode in importance. Key word rich blog posts will rank highly, especially when coupled with video and widgets to connect your blog to your social media profiles on twitter and Facebook. However search engine page ranking can quickly drop if your content is not updated and refreshed regularly. Update your blog as close to daily as possible.
7. Partner With Industry Leaders While You Build Your Own Marketing Foundation  The majority of internet marketers are looking to create a life of financial independence and freedom. However if you are new to online marketing then your greatest challenge can be getting started when you have no product of your own.
Partnering with a reputable, well established top tier company with high quality products is a great way to get started. Partnering with industry leaders in online marketing, leaders who can provide you with comprehensive training and mentoring across all aspects of building your business online, reduces your learning time and hastens your results. You can earn substantial commissions partnering with a top tier company while you learn the ropes and establish your unique presence in the online world.

Discover more about partnering with industry leaders in internet marketing by clicking on the link below. But beware - you're about to be introduced to two guys who are on a mission to create 100 millionaires by 2012! These guys share with you the world's best in financial and wealth education and can show you how to become successfully self employed online in 2010 using the power of the internet. Do you have what it takes?
Here's the link: Yes 2010 is 'My Year'  Brooke Kendall is an online entrepreneur, a professional online marketer and business coach who assists serious entrepreneurs in building a profitable online business from home. She is also mother to three children with her fourth child due in five weeks at the time of writing this article. For more information and to contact Brooke visit http://numberonenetworker.com/.

Monday, January 25, 2010

Entrepreneurs Top Tip For an Online Business

Entrepreneurs Top Tip - What you must have to find success online. What is the entrepreneurs' top tip for an online business? Most people are looking to get a secret to put them over the top of the mountain. The traits of entrepreneurs are unique and they must be different than the average person. An entrepreneur is someone who has separated themselves from the rest of society in the business world.  The greatest entrepreneurs' top tip for someone involved in an online business is a unique trait to have a clearly defined purpose for their business. The purpose is the why in your business. Have you clearly defined what your purpose is? Your purpose has to be bigger than you. You need to have a purpose because it will ultimately take you where you want to be.  It is about thinking past the money that you make or are trying to make. If your goal is to make $20,000 per month you need to ask yourself some deeper questions. What is the money for? What does the money get you? Make yourself think past this number and what your purpose can do for you. It is this deeper level of thinking that separates entrepreneurs. A lot of business owners online will never think beyond the money. And that is why over 97% of them eventually fail because it is not the money that will make you happy in the long run, yet it is your purpose for your business. People that make the money but lack the purpose, lack the fulfillment.

Your purpose is what makes you get up early in the morning. It is what lights your fire. When you will face the toughest of tasks your purpose is what will get you through it. We all face challenges in our business but returning to your purpose is the best answer.  This great entrepreneurs' top tip for purpose is being dedicated to the why of your business. Work harder to focus on this why. When you have one eye focused on your reward (money) and one eye focused on your purpose then it will take you much longer to achieve your success. But when both eyes are focused on your purpose you will accomplish your goals much faster. This is because giving begins the receiving process. When you give you will receive back ten fold.  An example of this is Southwest Airlines. They have been the most profitable airlines in the history of the industry. Why? The purpose of their airlines is to serve the people first. Their focus was to have shorter flights for grandma to go visit her grand kids and for businesses to make day trips to visit clients. They focus on their purpose of serving people and then built an entire business model around it. That is what they are the most successful airline in history.

So take the greatest entrepreneurs' top tip and have a clearly defined purpose for your business. Then go put it into action!  Lance Blackburn is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Lance and his team have assisted hundreds of people in generating massive profits in their first year. For more information and to contact Lance, visit http://www.TheLifeYouHaveWanted.com  Or visit his blog at http://www.LanceBlackburnBlog.com

How to Get Rich Quick on the Web - It Takes Faith

Promoting an internet marketing program is a tough game. Once you have selected a marketing strategy and you have enough desire, the next ingredient to add is FAITH. If you are lacking in this characteristic do not worry, most of us are. Believe it or not FAITH is a state of mind that can be created through affirmation or self talk. You need this state of mind to be able to persevere through a 90 day initial period of implementing internet marketing techniques.  As in previous articles, I must be responsible for a bit of common sense here. How do you define "get rich quick?" Get real here. I'm personally working with two guys right now that were in debt up to their eyeballs in 2008 and now earn five to six figures per month. Does that fit your definition of "get rich quick"? Please be realistic, these two guys are the exception, not the rule. But, if you are willing to work hard and educate yourself, you can do well within a year or two. Maybe even great. OK, let us continue... FAITH is simply a state of mind to be induced through auto-suggested affirmations mixed with positive emotions. FAITH is often referred to as the "evidence of the unseen." If you need to develop strong FAITH to believe in your not-yet-materialized goals, begin an internal campaign. One of mixing positive emotions (your dream goals or dream lifestyle) with positive self affirmations and FAITH will begin to emerge. This strong FAITH has to be a part of any internet marketing strategy.

The practical application as it relates to your internet marketing business can happen naturally. As your confidence in your web marketing ability grows, you begin to develop a fertile mind for positive self talk. Your self talk must be carefully crafted and memorized. It must be repeated over and over again both audibly and quietly within. It sounds nuts, but this is how you forge through the beginning stages of internet marketing online when you have little to show for a couple of months of effort. FAITH is the key.  One of the biggest reasons that good web marketers fail is not because they do not have the skills, but because they quit their internet marketing advertising strategies too soon. Their success was just around the corner and they move on to another technique, denying themselves the opportunity to succeed. You must have the "evidence of your unseen success" implanted in your mind as you proceed down the path. This kind of FAITH requires the self confidence to create belief in the achievement of your unseen goals.  Because of the brevity of this article, I cannot stress enough the importance of reviewing the "self confidence formula" defined in the book, Think and Grow Rich. The importance of self confidence is aptly described in the following poem found in the chapter on FAITH:
If you think you are beaten you are,
If you think you dare not, you don't,
If you like to win, but you think you can't,
It is almost certain you won't.
If you think you'll lose, you're lost,
For out of the world we find,
Success begins with a person's will--
It's all in the state of mind.
If you think you are outclassed you are,
You've got to think high to rise.
You've got to be sure of yourself before
You can ever win a prize.
Life's battles don't always go
To the stronger or faster man,
But sooner or later the one who wins
Is the one who thinks he can!
Bottom line? Create FAITH as you grow in your chosen venture. Write down your chief aims and goals, memorize them and put into action the principle of self talk. If you do, you will soon evolve into a force within your affiliate internet marketing program, top tier direct sales or network marketing MLM. If you feel you need a deeper discussion of building FAITH, it can be found in Napolean Hill's book, Think and Grow Rich.
John Lee lives in Virginia with his wife and their two boys. Interests include family, sports and web marketing. He is working on two projects; SuccessRightNow.biz and download a free web marketer's ebook at WebMinersHandbook.com. Email comments to globalmarketworx@gmail.com